Trailforks Outside Acquires Pinkbike

Outside, a leader in active living and services based in Colorado (and parent company Outside Business Journal), is now adding three new brands to its rapidly expanding portfolio. New features include the Pinkbike Mountain Bike News website; Pinkbike mapping applications, TrailForks; and CyclingTips, which Pinkbike acquired in 2019.

Trailforks Outside Acquires Pinkbike 1

The acquisition expands the Outside brand family to 40. The new capabilities contribute to the already strong vibration of cycling assets, including VeloNews, Peloton, Beta, Triathlete, VeloPress and Roll Massif.

Trailforks Outside Acquires Pinkbike 2

The company also has titles and companies in the wider outdoor area, especially Outside magazine, but also older titles such as Backpacker, SKI and Climbing.

Trailforks Outside Acquires Pinkbike 3

The acquisition of Pinkbike has increased the number of readers and sales in the cycling area, thus increasing the strength of the company’s Outside + membership program. Outside +, introduced this year, offers enthusiasts a variety of interior packages, services, discounts and other offers for an annual fee of $ 99.

Trailforks Outside Acquires Pinkbike 4

Membership revenue supports outside revenue from advertising, creating a business model for publishing that CEO Robin Thurston says is more sustainable than traditional long-term media models. The addition of Pinkbike, CyclingTips and Trailforks gives Outside + a more critical mass, making membership purchases more preferred for enthusiasts and providing more readers to internal and external advertisers in the industry, Thurston said.

Trailforks Outside Acquires Pinkbike 5

“This acquisition is an important opportunity to realize our mission to build a home of life where active lifestyle participants can discover a wide range of content and tools that inspire their adventures. We are excited and excited to welcome the Burkata and their group to our family, ”said Thurston. As a lifelong cyclist, I’m a big fan of these brands, which are the perfect equivalents for our own cycling titles – VeloNews, Peloton, Beta and Bicycle Seller – and in our bag – or get Gaia GPS, the dominant mobile mapping application for tourists, backpackers and residents.

Trailforks Outside Acquires Pinkbike 6

Earth. The wedding of these companies is truly a comprehensive resource for all types of cyclists and outdoor adventurers.

Trailforks Outside Acquires Pinkbike 7

About Hartanto Muhammad

Check Also

Lopifit Electric Walking Bike 6

Lopifit Electric Walking Bike

With nearly everybody jumping into the plug to ride bikes within the middle of a …

Recent Comments

No comments to show.

Archives

Categories